We've been tracking enterprise startups and thought sharing some of our notes might be helpful to you. Here's a summary and you can learn more about each company below:
Vroozi – Automates and streamlines enterprise procurement, invoicing, and spend management through a cloud-based platform.
NinjaOne – Provides endpoint monitoring, management, and IT automation from a single cloud-native platform.
PCI Pal – Specializes in secure payment solutions for contact centers, helping companies achieve PCI DSS compliance across digital and voice channels.
Anomali – Focuses on threat intelligence and security analytics to help organizations detect, investigate, and respond to cyber threats.
Obsidian Security – Secures SaaS environments by providing real-time risk-based insights and behavioral analysis across cloud applications.
Jericho Security – Offers AI-driven tools to defend against phishing and social engineering attacks, focusing on human risk in cybersecurity.
Zero Networks – Provides automated microsegmentation and access control solutions, helping prevent lateral movement and contain breaches within enterprise networks.
Cyber-Physical & IoT Security
Phosphorus – Secures IoT, OT, and IoMT environments with real-time risk assessments and automated vulnerability remediation.
FirstHive – AI-powered CDP that unifies customer data across touchpoints to drive personalized, data-driven marketing campaigns.
Singular – Provides a marketing analytics and attribution platform that unifies marketing performance data to optimize ROI.
Here's why these companies are interesting -
1. Vroozi is a cloud-based spend management and e-procurement platform that helps businesses automate purchasing, invoicing, and supplier management. Why you should care - its consumer-like user interface makes enterprise procurement as intuitive as online shopping, and its strong mobile capabilities that enable purchasing and approvals on the go and integrates easily with existing ERP systems, extending their functionality without requiring a complete overhaul. Shaz Khan, its CEO and co-founder, had leadership roles at Ernst & Young, Above Commerce, and Ciena Solutions. Key execs include Dave Norton who held positions as VP Sales at Symantec and SVP Global Sales at McAfee and Joe Dauer, COO, who has over 15 years of experience in enterprise software, finance, and operations, including leadership roles at Verizon.
2. NinjaOne is a unified IT operations platform that simplifies endpoint management by enabling IT teams to monitor, manage, and remediate devices across various operating systems from a single, intuitive interface. Why you should care - its zero-install, cloud-native architecture delivers lightning-fast performance and scalability without the complexity of traditional IT management tools and stands out for its exceptional user experience, consistently earning top customer satisfaction scores across RMM and ITSM platforms. Sal Sferlazza, its CEO, founded PacketTrap, an IT network management company acquired by Quest Software in 2009, and Anchor, a cloud-based managed services provider sold to eFolder in 2013. Key execs are Chris Matarese, President, CFO, and Co-Founder, who co-founded multiple ventures including Boostlingo and LaunchCapital, and John Sapone, CRO, who was SVP Sales at Snowflake, and had leadership roles from companies like ServiceNow, Nimble Storage, EMC, and Data Domain.
3. PCI Pal is a cloud-based provider of secure payment solutions that help organizations safeguard customer payment data during phone, chat, and digital interactions. Why you should care - it focuses on delivering secure, real-time payment solutions across multiple communication channels, such as voice, web chat, and social media. Its patented technology ensures that sensitive payment data never touches contact center infrastructure, significantly reducing the risk of data breaches. Its CEO James Barham held Commercial Director and General Manager roles at IPPlus (UK) Ltd and IP3 Telecom. Key execs include Ryan Murray, CFO, who had significant roles at FD Technologies plc and EY, and Darren Gill, CRO, previously held positions at Genesys, Verint Systems, Aspect Software, and Interactive Intelligence.
4. Anomali is a cybersecurity company specializing in threat intelligence products and AI-powered security analytics, enabling organizations to detect, investigate, and respond to cyber threats effectively. Why you should care - it has an ability to aggregate and correlate threat intelligence from multiple sources, providing actionable insights that help organizations stay ahead of emerging threats. Its integration with existing security systems, such as SIEMs and SOAR platforms, allows for seamless automation and response to incidents, significantly improving operational efficiency. CEO Ahmed Rubaie has over three decades of global technology leadership experience and served as CFO at Sap Ariba, Fortinet and Sitecore, and Executive Chairman at Crownpeak and SecureAuth. Key execs include Udit Tibrewal, CFO and COO, brings over 25 years of financial leadership experience from companies like Arkose Labs and SecureAuth, and Hugh Njemanze, President, founded ArcSight and served as its CTO.
5. Obsidian Security offers comprehensive protection by monitoring and securing SaaS environments, addressing critical security gaps for organizations. Why you should care - it focuses on securing cloud-native environments with deep integration into SaaS platforms, providing real-time, risk-based insights. Its AI-powered approach not only identifies security vulnerabilities but also predicts potential threats by analyzing user behavior and cloud configurations across multiple platforms. CEO Hasan Imam has served as Chief Revenue and Customer Officer at Shape Security from 2016 to 2020 and held roles as Head of Industry and Horizontal Solutions at DocuSign between 2013 and 2016, and as Advisor at Wing Venture Capital. Key execs are Glenn Chisholm, Co-Founder, Chairman, and Chief Product Officer, previously served as CTO at Cylance, and Matt Wolff, Co-Founder and Chief AI Officer, was previously a Computer Scientist at the US Federal Government, and Chief Data Scientist at Cylance.
6. FirstHive - FirstHive is an AI-powered Customer Data Platform (CDP) that unifies and integrates data from all customer touchpoints to deliver personalized marketing campaigns, enhancing customer engagement and marketing ROI. Why you should care - it provides real-time customer insights and predictive analytics through its AI-driven platform, helping businesses anticipate customer needs and optimize marketing strategies and focuses on automating personalized customer journeys across multiple channels, bridging the gap between marketing and sales teams for seamless collaboration. CEO Aditya Bhamidipaty co-founded Emart Solutions, one of India's leading loyalty and engagement companies. Key execs are Vishal Sukheja, Chief Product Officer, was previously VP Products of a stealth startup and VP Product Management & Marketing at Emart Solutions India.
7. Phosphorus - specializes in securing cyber-physical systems by providing real-time risk assessments and automated remediation for vulnerabilities across IoT, OT, and IoMT environments. Why you should care - it secures the growing number of connected devices in industrial, medical, and critical infrastructure environments, where traditional cybersecurity tools fall short. CEO Chris Rouland founded and led Endgame, Inc., a cybersecurity firm, and served as CTO and Distinguished Engineer at IBM, following the company's acquisition of Internet Security Systems, where he had been Director of the X-Force. Key execs include Mike Sullivan, President of Worldwide Field Operations, who had roles at Talon Cyber Security and leadership positions at CrowdStrike and Tanium, plus Co-founder and CTO Earle Ady, who co-founded companies like HotJobs.com and Endgame Inc.
8. Singular is a marketing analytics and attribution platform that empowers marketers to unify, analyze, and optimize their marketing data across all channels through a single dashboard. Why you should care - its proprietary data modeling and automated ETL capabilities allows it to seamlessly unify disparate data sources without requiring manual engineering. Additionally, its fraud prevention and customizable attribution models give marketers granular control and transparency, setting it apart in a crowded analytics space. CEO Gadi Eliashiv brings significant experience from his tenure as Head of Research at Onavo, a mobile analytics company acquired by Facebook in 2013 and led a team of technologists in Unit 8200, the elite intelligence unit of the Israeli Army. Key execs are Susan Kuo, Co-Founder and COO, who previously held VP Business Development at InMobi, a global mobile advertising platform, and Eran Friedman. Co-founder and CTO, who was previously Head of Engineering at Onavo and recognized by Juniper Research as one of ‘Digital Advertising’s Movers and Shakers' in 2019.
9. Jericho Security leverages generative AI to provide advanced security awareness training, focusing on combating sophisticated phishing and social engineering attacks. Why you should care - its use of generative AI not just for simulations, but to craft adaptive, real-time training content that evolves with emerging threat landscapes. Unlike traditional training platforms, it dynamically mirrors the latest phishing and social engineering tactics, making the human defense layer far more resilient and responsive. CEO Sage Wohns served as CEO and co-founder of Agolo, a natural language processing company specializing in summarization and graph creation, backed by Google and Microsoft. Key execs are Daniel Chyan, CTO, who brings experience in AI and cybersecurity, and Tim Hwang, Chairman and Co-founder, is also the CEO and Founder of FiscalNote and has co-founded companies like Nitra, Ownerific, and Amber.
10. Zero Networks specializes in automated micro-segmentation and zero trust security solutions. Why you should care - it has the ability to implement zero trust access controls using built-in OS firewalls, eliminating the need for third-party agents or infrastructure changes. This approach allows organizations to scale micro-segmentation effortlessly and securely with minimal friction to existing environments. CEO Benny Lakunishok worked on Microsoft's Enterprise Defense and Response (EDR) team, contributing to advanced security solutions. Key execs include Moshe Strenger, VP Engineering, who served as Director of Engineering Cloud Workload Security at SentinelOne, and held positions at Cybereason, Imperva, and Cisco Systems. Yuval Goldberg, VP Product, had prior roles as Director of Product Management at Akamai Technologies, and positions at Aqua Security and Radware.
At 121 Silicon Valley, we specialize in rapidly sourcing top enterprise sales talent for growth-focused software companies. If you need some help or have something to discuss, we'd enjoy the conversation.
